Mandi Miner
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Owala A/B Test Mockup
Project Overview
Role: UX Designer, UX Researcher
Duration: 1 week
Team: Mandi Miner
Tools: Photoshop (Mockup)
Context: This project was completed as part of my master's program in UX Design.
Objective: After auditing Owala's e-commerce website for user experience pain points, create an A/B test and mockups to communicate the ideas and test variables.
The Problem
During my evaluation, I noticed the background color changed depending on the product displayed. I tested the background colors to ensure they met WGAC 2.0 AA standards for non-text contrast. Several of the colors did not meet the AA standards, making it difficult for those with low vision or color blindness to view the product items.
I proposed changing all the background colors to the same neutral gray seen on Screen B for a segment of the audience. The A/B test would compare metrics like revenue, abandoned carts, and returns to show how these background colors impact business goals.
Screen A: the original screen of the Owala website.
Screen B: the proposed test background color that could improve the user's shopping experience, especially for those with accessibility needs. This mockup was created using Photoshop.